The Trifecta of Trust
From research Joe Folkman and his partner Jack Zenger did, using a database of 3,422 global leaders, they discovered five leadership behaviors most important to a remote workforce. In this 53rd episode of TrustTalk Joe talks about the minimum number of things that a leader needs to do well to be trusted. Number one is relationships, the ability to build positive relationships. Number two is expertise or competency. Even more powerful is to be a good communicator. If a person was trusted at the 75th percentile but they weren’t a good communicator, there’s a 2% probability of them being a great leader. But if they’re a good communicator, but you’re not trusted, there’s a 17% chance. If the two are put together if a leader is trusted and is a good communicator, the probability of the person being a great leader is 80%. In the research, he and his partner found that if you added trust to any other competency, it significantly enhances that competency and that is why they call it “the salt of leadership”.
Book The Trifecta of Trust
In The Trifecta of Trust, Joe Folkman has collected compelling data to make the case for the value of trust in leadership. His research shows that there are three core behaviors that create and reinforce trust from others. By mastering this leadership trust trifecta, you can increase your success and happiness, both in business and life.
Folkman’s life mission has been to provide accurate assessments for leaders to help them understand their effectiveness, impact on outcomes, and specific insights on what they can do to improve. To discover the differences between leaders with high levels of trust and those who are not trusted at all, Folkman collected data from millions of raters and hundreds of thousands of leaders from across the globe. The results revealed:
- The measurable disparities of trust between poor and good leaders
- Three behaviors that are most important to gain trust
- How leaders can vastly improve the trust others have in them
Now you can discover the tools for increasing trust based on quantifiable results and have a greater impact and effectiveness as a leader.
Joe is also a regular writer of articles for Forbes and Harvard Business review:
July 28, 2020: Understanding Trust: The Salt Of Leadership (Forbes)
December 30, 2020 (with Jack Zenger): “Research: Women Are Better Leaders During a Crisis” (HBR)
October 2011 (with John H. Zenger and Scott Edinger: “Making Yourself Indispensable” (HBR)
Here is the transcript of the interview with Joe FolkmanTranscript-interview-Joe-Folkman_FIN
The Podcast “Trifecta of Trust”
The interview on the TrustTalk YouTube channel -with subtitles
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Audio Studio Editing by Nate Grizzle